Shuhua Zhou

Associate Professor of Telecommunication & Film

Ph.D., Indiana University, 2000.

Dr. Zhou's primary graduate teaching responsiblities include communication theories, media effects, new analysis, and research methods. His research focuses on cognitive processing of media messages, media content, form and effects.

Selected Publications

Grabe, M. E., Zhou, S., & Barnett, B. (2006). Explicating sensationalism in television news: Content and the bells and whistles of form. In D. McQuail (Ed.), Benchmarks in Communication Mass Communication. Thousand Oaks, CA: Sage.

Zhou, S. (2005). Effects of arousing visuals and redundancy on cognitive assessment of television news. Journal of Broadcasting Electronic Media, 491, 23-42.

Zhou, S., Zhou, P., & Xue, F. (2005). Visual differences in US and Chinese commercials. Journal of Advertising, 34, 111-119.