Joseph E. Phelps

Reese Phifer Professor of Advertising & Public Relations

Ph.D., University of Wisconsin, 1990.

The two major thrusts of Dr. Phelps' research agenda are consumer privacy concerns relating to marketers' use of consumer information and integrated marketing communications. Phelps has published in a variety of marketing and advertising journals and serves on the editorial review boards of several journals. In 1999, the Direct Marketing Educational Foundation selected Phelps as the Outstanding Direct Marketing Educator. He has served as chair of the Association for Education in Journalism and Mass Communication's Advertising Division and as president of the American Academy of Advertising.

Selected Publications:

D’Alessandro, A. M., Peltier, J. W., & Phelps, J. E. (In press). An empirical examination of the antecedents of the acceptance of donations after cardiac death by health care professionals. American Journal of Transplantation.

Zheng, L., Phelps, J. E., Pasadeos, Y., & Zhou, S. (2007). Do the little emperors rule? Comparing informativeness and appeal rypes in Chinese vs. American and French magazine advertising. In C. R. Taylor & D.-H. Lee (Eds.), Advances in international marketing cross cultural buyer behavior, vol. 18, 159-178.

Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., and Raman, N. N. (2004). Viral marketing or electronic W-O-M advertising: Examining consumer responses to pass along email. Journal of Advertising Research, 444, 333-348.