Yorgo Pasadeos

Professor of Advertising & Public Relations

Ph.D., University of Texas, 1982.

Dr. Pasadeos teaches advertising/marketing communications, research methods, and media performance. His research interests, represented in more than 40 journal publications and more than 40 conference presentations, include the information content of advertising, international news flow, media performance, and bibliometrics.

Recent Publications:

Zheng, L., Phelps, J., Pasadeos, Y., & Zhou, S. (2007) Do the little emperors rule? Comparing informativeness and appeal types in Chinese vs. American and French magazine advertising, pp. 159-177. In C. R. Taylor & D.H. Lee (Eds.), Cross-cultural buyer behavior. London: Elsevier.

Pasadeos, Y., Bunker, M., & Kim, K.S. (2006). Influences on the media law literature: A divergence of mass communication scholars and legal scholars? Communication Law & Policy, 11, 179-203.

Pasadeos, Y. (Ed.). (2004). Mass media in transition: An international compendium. Athens, Greece: ATINER.