Lance Kinney

Associate Professor of Advertising & Public Relations

Ph.D., Mass Communication, Florida State University, 1995.

Dr. Kinney’s research interests include advertising response, program involvement and sports event sponsorship. Dr. Kinney has addressed a number of professional academic associations and presented original research on sports event marketing to the Atlanta Committee for the Olympic Games.  He teaches primarily in the areas of advertising media, advertising management, and research applications.

Selected Publications:

Kinney, L. (2006). Sport sponsorship.  In A. A. Raney & J. Bryant (Eds.), Handbook of sports and media.  Mahwah, NJ: Lawrence Erlbaum.

Kinney, L., & Bell, G. (2004). Do sport sponsorship announcements influence firm stock prices? In L. R. Kahle & C. Riley (Eds.), Sports marketing and the psychology of marketing communications. Mahwah, NJ: Lawrence Erlbaum.

Kinney, L., & McDaniel, S. R. (1996). Strategic implications of attitude-toward-the-ad in leveraging event sponsorships. Journal of Sport Management, 10(3), 250-261.