Eyun-Jung Ki

Assistant Professor of Advertising and Public Relations

Ph.D., University of Florida, 2006

Dr. Ki ’s teaching specialties are public relations management and public relations campaigns.  She conducts research primarily in the areas of relationship management, relationship measurement, public relations effectiveness measurement.

Selected Publications

Ki, E.-J., & Hon, L. C. (Forthcoming). Validation of relationship quality outcome measurement. Journalism Mass Communication Quarterly.

Ki, E.-J., & Hon, L. C. (2007). Testing the linkages among the organization-public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 17, 1-23.

Ki, E.-J., Chang, B., & Khang, H. (2006). Exploring influential factors on music piracy across countries. Journal of Communication, 56, 406-426.