William J. Gonzenbach

Professor of Advertising & Public Relations

Ph.D., University of North Carolina, 1992.

Dr. Gonzenbach’s current research interests focus public opinion, agenda setting, and spiral of silence. He has published several articles on public opinion formation and is co-author of an introductory mass communication text. Dr. Gonzenbach also has served as associate and managing editor for the International Journal of Public Opinion Research.

Selected Publications:

Shaia, J. S., & Gonzenbach, W. J. (2007). Communications with management in times of difficulty and crisis: Silence explained. International Journal of Strategic Communication, 1(3), 139-150.

Gonzenbach, W. J. (1996). The media, the president and public opinion: A longitudinal analysis of the drug issue, 1984-1991. New Jersey: Lawrence Erlbaum Associates.

Gonzenbach, W. J., & Stevenson, R. L. (1994). Children with AIDS attending public school. Political Communication and Persuasion, 11, 3-18.