Caryl Ann Cooper

Associate Professor of Advertising & Public Relations and Assistant Dean for Undergraduate Studies

Ph.D., University of Missouri, 1996.

Dr. Cooper’s research interests include 20th century black press history and mass communication history. Her teaching responsibilities include introduction to mass communication, media planning, and media history.

Selected Publications:

Cooper, C. (In press). The age of "glory and risk": The advertising industry finds its worth. In B. H. Winfield (Ed.), 1908: Journalism at its professional birth. Columbia: University of Missouri Press.

Cooper, C. (2007). The history of public relations. In W. D. Sloan (Ed.), Age of mass communication, 2nd ed. Northport, AL: Vision Press.

Cooper, C. (2004). Ratings are not enough: Black-oriented radio stations' battle for advertising dollars. In J. D. Williams, W.-N. Lee, & C. P. Haugtvedt (Eds.), Diversity in advertising: Broadening the scope of research directions. Mahwah, NJ: Erlbaum.