Yunjae Cheong

Assistant Professor of Advertising and Public Relations

Ph.D., University of Texas-Austin, 2007

Dr. Cheong's teaching specialties include advertising planning and campaigns.  Her research focuses on media planning, with an emphasis on the Internet media exposure model, advertising media spending efficiency, and advertising research methodology issues.

Recent Publications:

Cheong, Y., & Leckenby, J. D. (2006). An evaluation of advertising media spending efficiency using data envelopment analysis. Proceedings of the 2006 Conference of the American Academy of Advertising, 263-271.

Cheong, Y., & Leckenby, J. D. (2005). The hyper beta distribution as a web media exposure model. Proceedings of the 2005 Conference of the American Academy of Advertising, 165-173.

Cheong, Y. (2005). Media planning approaches.  In V. P. Sarathy (Ed.), Media planning concepts and experiences, pp. 9-16. Andhra Pradesh, India: ICFAI University Press.