I-Huei Cheng

Assistant Professor of Advertising and Public Relations

Ph.D., University of Missouri-Columbia, 2005

Dr. Cheng's teaching specialties include communication campaigns, public relations management, risk communication, and research methods.  She conducts research primarily on the topics of health communication, information processing, public relations, and advertising.

Recent Publications:

Cheng, I., & de Gregorio, F. (To appear). Does linking with practice make perfect? A survey of public relations scholars. Journal of Public Relations Research.

Leshner, G., & Cheng, I. (In press). The effects of frame, appeal, and arousal of antismoking messages on attention and memor.” Health Communication.

Leshner, G., Cheng, I., Song, H. J., Choi, Y., and Frisby, C. (2006). The role of spiritual health locus of control in breast cancer information processing between African American and Caucasian women. Integrative Medicine Insights, 2, 35-44.