Bruce K. Berger

Chair and Professor, Advertising and Public Relations,

Ph.D., University of Kentucky, 1999

Dr. Berger’s research focuses on the communications and public relations activities of business organizations in the larger socio-political system. His research studies have examined corporate influences on public policy, executive rhetoric and merger communications, the uses of new communication technologies by public relations practitioners, and the involvement of public relations professionals in organizational decision making. Previously, Dr. Berger was a public relations practitioner and executive for 20 years. He is an editorial board member of the Journal of Public Relations Research.

Berger, B. K., & Reber, B. H. (2006). Gaining influence in public relations: The role of resistance in practice. Mahwah, NJ Lawrence Erlbaum.

Berger, B. K. (2006). Public relations and organizational power. In E. L. Toth Ed., The future of excellence in PR and communication management, pp. 221-234. Mahwah, NJ Lawrence Erlbaum.

Berger, B. K. (2005). Power over, power with and power to relations: Critical reflections on public relations, the dominant coalition and activism. Journal of Public Relations Research, 171, 5-28.