Resources

The purpose of this page is to provide access to a variety of worldwide resources concerning recent developments in advertising and public relations.

Univeristy of Alabama Resources:

Platform Online Magazine - A student-driven PR magazine.

Agencies and Organizations:

Chiat/Day -- An advertising agency with a creative looking website.
The Martin Agency -- A creative advertising agency with with a nifty website.
Edelman Public Relations -- A public relations company presenting helpful case studies.
Porter/Novelli Public Relations -- A public relations company presenting interesting interviews.
Bell Atlantic -- This website demonstrates consumer affairs and public relations appplications.
LaborWEB -- Shows how a large organization uses the Web to provide press releases, policy statements, and other information.
Greenpeace -- Shows how a public interest organization uses the Web to provide information about its programs.
PR Resources -- Impulse Research Corporation's listing of PR agencies and resources.
PR Newswire -- The global voice of business.
Advertising Media Internet Center -- A resource maintained by Telmar, the media planning software company.
Stone House Systems, Inc. -- Media planning and presentation software.
MRCC -- The Media Research Club of Chicago.
Newspaper Association of America -- Resources for online publishing, including the Digital Edge.
Audit Bureau of Circulations -- Working on auditing procedures for audiences of commercial websites. Advertising Age -- The magazine. Hartman Center -- For sales, marketing and advertising history at Duke University.
University of Texas Department of Advertising -- Departmental information and links to advertising resources.
University of Illinois Communications Library -- Impressive resources for advertising.
Media Research Sources -- The University of Oslo Department of Media and Communications.
PRSSA -- Public Relations Student Society of America.
PRSA -- Public Relations Society of America.
American Academy of Advertising -- Academic association for advertising teachers.
Federal Trade Commission -- The website of the federal government agency responsible for regulating advertising and marketing practices.
Advertising Law Internet Site -- Resources and links concerning advertising law enforcement.

Related Resource Links:

ECG: ecommerce-guide.com -- Maintained by Thomas Ho.
Georgia Tech -- Surveys of commercial use of the Internet.
Interactive Age -- The magazine.
Internet Week -- From Phillips Business Information, Inc.
Ziff-Davis Computer Magazines -- Includes PC Magazine, PC Week, Mac User, Mac Week, and others. The Center for Information Technology -- at Stanford University.
Vanderbilt Research Program -- Professors Hoffman and Novak offer thoughts and resource links concerning marketing in computer-mediated environments.
Andersen Consulting -- Offers position papers concerning the development of multimedia as a business.
The Palo Alto Research Center (PARC) -- Operated by Xerox Company.

On-line Career Information:

CareerMosaic -- Information about openings in high technology and telecommunication companies. The Monster Board -- On-line job search and career information.
Career Web -- Global recruitment and career resources.