Joseph E. Phelps, Phd.

email and contact info

Recipient of the 2004 Knox Hagood Award for Faculty in the College of Communication and Information Sciences
Past President of the American Academy of Advertising

Joseph E. Phelps holds the Reese Phifer Professorship in the Advertising and Public Relations Department at The University of Alabama. He received his M.A. and Ph.D. degrees in Mass Communication from the University of Wisconsin-Madison and received his B.A. in Communication and Business Administration from Saint Norbert College. The current thrusts of his research agenda include privacy concerns relating to marketers' use of consumer information and Internet-facilitated consumer-to-consumer communication. Phelps has published in a variety of marketing and advertising journals. He served as editor of volumes 1-3 of Frontiers of Direct & Interactive Marketing Research, published by John Wiley and Sons. He serves on the Editorial Review Boards of the Journal of Public Policy & Marketing, Journal of Interactive Advertising, the Journal of Advertising Education, the Journal of Current Issues & Research in Advertising, the Newspaper Research Journal, and the International Journal of Internet Marketing and Advertising. In 1999, the Direct Marketing Educational Foundation selected Phelps as the Outstanding Direct Marketing Educator. He served as Head of the Advertising Division (2001-2002) of the Association for Education in Journalism and Mass Communication (AEJMC) and as President of the American Academy of Advertising (2004-2005). He currently (2007) serves as Chair of the AEJMC Publications Committee.

Publications (Refereed)

D’Alessandro Anthony M, James W. Peltier and Joseph E. Phelps, “An Empirical Examination of the Antecedents of the Acceptance of Donations After Cardiac Death by Health Care Professionals,” accepted for publication in the American Journal of Transplantation.

Zheng, Lu, Joseph E. Phelps, Yorgo Pasadeos and Shuhua Zhou (2007), “Do the Little Emperors Rule? Comparing Informativeness and Appeal Types in Chinese vs. American and French Magazine Advertising,” in Charles R.Taylor and Doo-Hee Lee (eds.) Advances in International Marketing: Cross Cultural Buyer Behavior, Volume 18, 159-178.

Zheng, Lu, I-Huei Cheng and Joseph Phelps (2007), “The Relationship of Product Category and Advertisers’ Origin with Usage of Advertising Appeals: A Content Analysis of Chinese Magazine Advertisements,” abstract in Charles R. Taylor, Robert L. King, Doo-Hee Lee, and Changjo, (Editors). The Proceedings of the 2007 Asia Pacific Conference of the American Academy of Advertising & Korea Advertising Society, Villanova University: Villanova, Pennsylvania, 43.

Grubbs Hoy, Mariea and Joseph Phelps (2007), “Prescription for Privacy and Security Concerns: A Comparison of Health-Related and Non-Health-Related Web Sites in the top 100 NPOs,” Proceedings of the Marketing & Public Policy Conference held in Washington, D.C. in June 2007

Pasadeos, Yorgo, Joseph Phelps, and Aimee Edison (2005), “Decade Shifts in Advertising Scholarship: An Update of Recent Disciplinary Impact of Authors, Published Works and Research Networks,” abstract in the 2005 Conference Proceedings of the American Academy of Advertising, Carrie LaFerle, (ed.), 52.

Joseph E. Phelps, Lewis, Regina, Lynne Mobilio, David Perry and Niranjan (Nick) Raman (2004), “Viral Marketing or Electronic W-O-M Advertising: Examining Consumer Responses to Pass Along Email,” Journal of Advertising Research, 44(4), 333-348. (please note that a slightly different version of this work also appeared as a book chapter:

Fei, Xue and Joseph E. Phelps (2004), "Internet-Facilitated Consumer-to-Consumer Communication: The Moderating Role of Receiver Characteristics," International Journal of Internet Marketing and Advertising, 1(2), 121-136.

Hoy Grubbs, Mariea and Joseph Phelps (2003), "Consumer Privacy and Security Protection on Church Web Sites: Reasons for Concern," Journal of Public Policy & Marketing, 22(1), 58-70.

Phelps, Joseph, Giles D'Souza, and Glen J. Nowak (2001), "Antecedents and Consequences of Privacy Concerns: An Empirical Investigation," Journal of Interactive Marketing, 15(4), 2-17.

Phelps, Joseph and Matthew D. Bunker (2001), "Direct Marketers' Use of Public Records: Current Legal Environment and Outlook for the Future," Journal of Interactive Marketing, 15(1), 33-48.

Phelps, Joseph, Glen Nowak, and Elizabeth Ferrell (2000), "Privacy Concerns and Consumer Willingness to Provide Personal Information," Journal of Public Policy & Marketing, 19(1), 27-41.

Pasadeos, Yorgo, Joseph Phelps and Margot Opdyke Lamme, "Newspaper Coverage of Advertising: The Unfolding Story," in Proceedings of the 2000 Conference of the American Academy of Advertising, Mary Alice Shaver (ed.), 79-89.

Phelps, Joseph and Matthew D. Bunker, "Advertisers' Use of Public Records: The Legal and Public Opinions," abstract in Proceedings of the 2000 Conference of the American Academy of Advertising, Mary Alice Shaver (ed.), 2.

Phelps, Joseph, Glen Nowak, and Elizabeth Ferrell (1999), "Marketers' Information Practices and Privacy Concerns: How Willing Are Consumers to Provide Personal Information for Shopping Beneftis," Marketing Science Institute Working Paper Series, Report No. 99-112.

Jeon, Woochang, George Franke, Bruce Huhmann and Joseph Phelps (1999), "Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison," Asia Pacific Journal of Management, Vol.16(2), 249-258.

Pasadeos, Yorgo, Joseph Phelps, and Bong-Hyun Kim (1998), "Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks," Journal of Advertising, Vol. 27(4), 53-70. This article was nominated for the 1998 Journal of Advertising Best Article of the Year Award and finished third in total votes for the award.

Yi, Huiuk, Joseph Phelps, and David R. Ewoldsen (1998), "Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility," Journal of Current Issues & Research in Advertising, Vol. 20(1), 61-74.

Pasadeos, Yorgo, Joseph Phelps, and Bong-Hyun Kim (1997), "Influential Authors of the Advertising Literature: A Temporal Comparison of Citations and Co-Citation Networks," abstract in Proceedings of the 1997 Conference of the American Academy of Advertising, M. Carole Macklin (ed.), 178.

Phelps, Joseph, Thomas Harris, and Edward Johnson (1996), "Exploring Decision Making Approaches and Responsibility for Developing Marketing Communication Strategy," Journal of Business Research 37(3), 217-223.

Phelps, Joseph and Edward Johnson (1996), "Entering the quagmire: examining the 'meaning' of integrated marketing communications," Journal of Marketing Communications, Vol. 2(3), 159-172.

Phelps, Joseph and Mariea G. Hoy (1996), "The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing," Psychology and Marketing, Vol. 13(1), 77-105.

Nowak, Glen J. and Joseph Phelps (1995) "Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When 'Privacy' Matters," Journal of Direct Marketing, Vol. 9 (3) (Summer), 46-60.

An extended summary of the above article was also published in the Retailing Review, a quarterly section of STORES magazine, published by The Center for Retailing Education and Research, College of Business Administration, University of Florida, Fall 1995, RR8 – RR10.

The original article, "Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When 'Privacy' Matters was selected as one the ten best articles of the Journal of Direct Marketing and republished in 1997 in the Journal of Direct Marketing, Vol. 11 (4) (Autumn), 94-108.

Nowak Glen J. and Joseph Phelps (1994) "Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research," Journal of Current Issues & Research in Advertising, Vol. 26(1), 49-66.

Phelps, Joseph, William Gonzenbach, and Edward Johnson (1994), "Press Coverage and Public Perception of Direct Marketing and Consumer Privacy," Journal of Direct Marketing, Vol. 8(2), 9-22.

Phelps, Joseph, Joseph Plumley, and Edward Johnson (1994), "Integrated Marketing Communications: Who is Doing What?" abstract in the Proceedings of the American Academy of Advertising, Karen Whitehall King (ed.), 143-145.

Phelps, Joseph, (1993), "Children and Television Advertising: Examining the Role of Attitude Toward An Ad," abstract in the Proceedings of the American Academy of Advertising, Esther Thorson (ed.), 153-154.

Nowak, Glen J. and Joseph Phelps (1992), "Understanding Privacy Concerns: An Assessment of Consumers' Information-Related Knowledge and Beliefs," Journal of Direct Marketing, Vol. 6(4), 28-39.

Phelps, Joseph and Esther Thorson (1991), "Brand Familiarity and Product Involvement Effects on the Attitude Toward An Ad - Brand Attitude Relationship," in Rebecca H. Holman and Michael R. Solomon (eds.), Advances in Consumer Research, Vol. 18, 202-209.

Books

Phelps, Joseph (Editor) Frontiers of Direct Marketing Research (1999), New York: John Wiley and Sons. This book is the proceedings of the 10th Annual Robert B. Clarke Direct Marketing Educators' Conference.

Phelps, Joseph (Editor) Frontiers of Direct Marketing Research, Vol. II (2000), New York: John Wiley and Sons. This book is the proceedings of the 11th Annual Robert B. Clarke Direct Marketing Educators' Conference.

Phelps, Joseph and Denise Schoenbachler (eds.) Frontiers of Direct & Interactive Marketing Research, Vol. III (2001), New York: John Wiley and Sons. This book is the proceedings of the 12th Annual Robert B. Clarke Direct Marketing Educators' Conference.