Eyun-Jung Ki , Ph.d.

email and contact info

Eyun-Jung Ki, Ph.D., is an assistant professor in the Department of Advertising and Public Relations at the University of Alabama and a fellow at the Plank Center for Leadership in Public Relations. She joined the University of Alabama after teaching at the University of Oregon for two quarters.

 

Education

Ph.D., University of Florida

MAMC (Master of Arts in Mass Communication), University of Florida

Double BA, Sookmyung Women’s University, Seoul, Korea

 

Research Interest

  • Organization-public relationship management and its measurement
  • Relationship cultivation strategies
  • Public Relations effectiveness measurement
  • International Public Relations

 

Refereed Publications

Ki, E.-J., & Hon, L. C. (forthcoming, 2009). A measure of relationship cultivation strategies. Journal of Public Relations Research.

Ki, E.-J., & Khang, H.K. (2008). Ethnic diversity: Exploring the status of Asian-American public relations practitioners in the U.S. Open Communication Journal, 2, 100-107.

Ki, E.-J., & Kim, J. (2008). How Viagra has been framed since its launch: A framing analysis of major newspapers in South Korea and the USA. Open Communication Journal, 2, 108-116.

Ki, E.-J., & Khang, H.K. (2008). A longitudinal analysis of mergers and acquisitions patterns of U.S. public relations agencies between 1984 and 2004, Public Relations Review, 34, 282-284.

Lim, J. S., & Ki, E.-J. (2007). Resistance to ethically suspicious parody video on YouTube: A Test of inoculation theory, Journalism & Mass Communication Quarterly, 84, 713-728.

Ki, E.-J., & Hon, L. C. (2007). Reliability and Validity of Organization-Public Relationship Measurement and Linkages among Relationship Indicators on a Membership Organization. Journalism & Mass Communication Quarterly, 84 (3), 419-438.

Hong, Y., & Ki, E.-J. (2007). How Do Public Relations Practitioners Perceive Investor Relations?: An exploratory study. Corporate Communications: An International Journal, 12 (2), 199-213.

Ki, E.-J., & Hon, L. C. (2007). Testing the Linkages among the Organization-Public Relationship and Attitude and Behavioral Intentions. Journal of Public Relations Research, 17 (1), 1-23.

Ki, E.-J., Chang, B. H., & Khang, H. K. (2006). Exploring Influential Factors on Music Piracy across Countries. Journal of Communication, 56 (2), 406-426.

Ki, E.-J., & Hon, L. C. (2006). Relationship Maintenance Strategies on Fortune 500 Company Web Sites. Journal of Communication Management, 10 (1), 27-43.

Ki, E.-J., & Shin, J.-H. (2006). Status of organization–public relationship research from an analysis of published articles, 1985–2004. Public Relations Review, 3, 194-195.

Chang, B. H., & Ki, E.-J. (2005). Devising a Practical Model Predicting Theatrical Movie Success: Focusing on the Experience Good Property, Journal of Media Economics, 18 (4), 247-269.

Ki, E.-J. (2004). Nike v. Kasky: Reconsideration of Noncommercial v. Commercial Speech, Public Relations Review, 30 (4), 419-430.

Chang, B. H., & Ki, E.-J. (2004). A Longitudinal Analysis of M&A Patterns of Radio Companies in U.S. Journal of Radio Studies, 11(2), 194-208.

Ki, E.-J., & Chang, B. H. (2002). How Does Intellectual Property Law Affect the Value Creation Process and Strategies of Database Companies, International Journal on Media Management, 4 (3), 150-155.

 

Honors & Awards

  • First Place of the Scholar-to-Scholar Poster, Public Relations Division, Association for Education in Journalism and Mass Communication, August, 2008
  • Top Faculty Paper Award, Public Relations Division, International Communication Association, Montreal, Canada, May 2008
  • Dissertation Research Sponsorship (est. $15,000), Florida Farm Bureau Federation
  • 2006 Korean American Scholarship Foundation (KASF) Award
  • Outstanding Graduate Student Research Award, College of Journalism and Communications, University of Florida, 2006
  • Outstanding International Student Award, College of Journalism and Communications, University of Florida, 2005
  • Korean Graduate Student Research Award, University of Florida Korean Student Scholarship and Loan Fund, 2004
  • Third Place Paper Award, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2004
  • Top Student Paper Award, Public Relations Division, International Communication Association, 2004
  • Second Place Open Category Paper, Sales and Management Division, Broadcasting Education Association, 2004
  • Research Assistantship for Al and Effie Flanagan Professorship, College of Journalism and Communications, University of Florida, 2004-2006
  • Sookmyung Women’s University Alumnae Scholarship Award, Sookmyung Women’s University Alumnae Association, 2003
  • Hackers Alumni Scholarship Award, Hackers Institution, 2002

 

Professional affiliations

  • Association for Education in Journalism and Mass Communication (AEJMC)
  • International Communication Association (ICA)
  • Delta Epsilon Iota (DEI)