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William J. Gonzenbach, Ph. D.Phone: 205/348-7668 William J. Gonzenbach, Ph.D., former chairman of the department, is professor in the Advertising and Public Relations Department of the College of Communication at the University of Alabama and associate director for applied research for the College of Communication's Institute for Communication Research. He holds a doctorate in mass communication research from the University of North Carolina at Chapel Hill, where he was a Gannett Foundation Scholar, a master's degree from the University of North Carolina at Chapel Hill and an undergraduate degree from the University of Notre Dame. Gonzenbach has worked as a communications research consultant and as a public relations consultant for 20 years in Indiana, North Carolina and Alabama, serving such clients as AT&T, Time Warner's Southern Living, Cooking Light and Health magazines, Randall Communications' Equipment World and Overdrive magazines, Bell South, the Business Council of Alabama, Waste Management, Inc., John Deere Corp., Coachman Industries, The Birmingham News, Congoleum Corp., Caterpillar, Vermeer Manufacturing and Wacker Corp. His current research interests focus on the relationships among the media, public relations and public opinion formation. His research publications include articles on public opinion formation in Journalism Quarterly, the International Journal of Public Opinion Research, Gazette and Political Communication in addition to numerous conference presentations on media effects, public opinion and public relations including presentations to the World Association of Public Opinion Research and the Republican National Committee. He has published a book about public opinion of the drug issue, entitled The Media, The President and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991 and is co-author of an introductory mass communication text. Gonzenbach has also served as associate and managing editor for the International Journal of Public Opinion Research.
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