Federico de Gregorio

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Federico de Gregorio is an assistant professor in the Advertising and Public Relations Department of the College of Communication and Information Sciences at the University of Alabama. He holds (with a demonic grip) a doctorate in mass communication from the University of Georgia, and an MA in advertising from Michigan State University. Prior to that, he went through a grueling period in life involving a BA in communications, with a specialization in advertising, from Hawaii Pacific University. Prior to his entry into academia, Dr. de Gregorio was employed as a copywriter at Ogilvy and Mather Hawaii.
 
His research interests focus on the melding of art and commerce (particularly in the form of product placement), consumers' implicit processing of persuasive messages, and the use of music as a marketing tool. His teaching areas include media planning, advertising management and strategy, and the social role/impact of advertising.
 
He has been a recipient and co-recipient of top division conference paper awards from the National Communication Association and the Association for Education in Journalism and Mass Communication. He also was awarded a Doctoral Dissertation Award in 2005 by the American Academy of Advertising.
 
He is a member of the American Academy of Advertising as well as the Association for Education in Journalism and Mass Communication. The two organizations continue to thrive in spite of this.